Driving interaction and customer engagement through mobile and other handheld devices provides an incredibly powerful opportunity. Savvy brands looking to expand their reach into what is still, for many, an untapped channel, are achieving measurable ROI and gaining significant competitive advantage.
Engine Room Digital Marketing helps companies organizations deliver feature-rich, immersive mobile experiences attuned their customers’ unique needs.
Do we need a iPhone app? What mobile devices and smartphones should we build for? What about the iPad, Droid and other tablet devices?
The answers to those questions depend entirely on who your users are. That’s where we can help. While nothing is ever set in stone, follow our guiding principles for mobile Web site & application design:
- Users First–Whether you invest in building a mobile app with a feature-set that maximizes the native device’s functionality, or create a mobile Web site that can serve multiple platforms and devices, the first question you should ask is who are your users and what do they want? This is an important business decision that should be informed by a data-based understanding of your target users’ preferences and projected adoption level. There are many ways to find out what your end-users think, and countless more data sources to pull from to make informed decisions.
- Developers Matter—At Engine Room, we work to have developers involved early and often in the idea phase of a project. As a result, we save significant time and expense validating design requirements against technical constraints, and vice versa.
- Time-to-Market Rules—In the mobile channel, it’s important to get your concepts into market as quickly as possible. Fast, iterative design decisions will help you test and refine in shorter cycles, increasingly the probability of success.
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