Social Media Social media has emerged as the most attention-grabbing communication medium for consumers and the hottest topic in media and marketing channels. Powered by user-generated content and increasing consumer distrust of advertising and corporate messaging, social media technologies create new channels for consumers to connect with one another. People have an inherent desire to develop communities around common interests, geographic proximity, and countless other factors. Community networks are growing through the use of social networks, blogs, wikis and photo/video sharing, changing the way people communicate.
Among all age groups, users are increasingly visiting social media sites—sites that promote networks of relationships around users and content—from entertainment, news and politics, to business networking, consumer product reviews, connecting with friends, dating, and more.
Savvy marketers are turning to social media to build brand equity and reach consumers in a trusted environment. However, in order to derive business value from social media initiatives, companies must develop and implement a social media strategy that considers business and technical goals aligned with a deep understanding of target audience preferences and expectations.
Engine Room Digital offers a comprehensive approach to social media that will provide you a firm foundation from which to proceed. Our social media strategy includes:
- An in-depth understanding of your target audiences' social media behaviors. Who are your users and how can you align your social media approach with their expectations?
- Which social media tools are most effective at reaching your audiences today?
- An analysis of your business goals aligned with the optimal application of social media solutions in your business or organization.
- An assessment of your current technology infrastructure and recommended solutions and implementation requirements when integrating social media into your current workflow and Web content management processes.