What is Content Management?
Content Management System (CMS) is an integrated interface for the development and managing of website content. Once in place, CMS allows companies to easily and efficiently manage all content and images on their websites. As a result, operational costs are reduced while information control is increased.
Keeping website information current and accurate is critical to business success. Relying on a third party to make changes is time consuming, costly, and may lead to incorrect website information that could negatively impact a business. For those reasons, Engine Room Digital Marketing (ERDM) has developed a content management tool that gives total control to the website owner. ERDM’s Content Management System is designed with non-technical users in mind and provides tools for easy management of the website’s content.
Why Use a Content Management System?
Consider the last time your website content was changed. Did the updates take longer than expected? Was the process more complicated than anticipated? Was a third party necessary to make the updates? Are updates a continuing challenge? If you answered yes to any of these questions, then ERDM’s Content Management System (CMS) is the right solution for you. Changes can be made to your website without knowing HTML or other programming software. ERDM’s Content Management System empowers the novice and seasoned developer alike with a streamlined development and management process unmatched by any other software product. By implementing our CMS, changes to your website occur as your business changes.
The Engine Room Advantage
ERDM’s expertise and insight enhance your visitors’ experiences and deliver on-demand service to your website.
Choose ERDM as your partner to reduce expenses by having non-technical staff publish changes to your web site in real-time.
- Reduce the risk of losing clients due to out-dated content.
- Enforce compliance with corporate standards (e.g. layout, font size, background colors).
- Empower marketing and sales teams to make their own changes and publish live within minutes,forgoing typical turnaround times of days or weeks.
- Implement a short learning curve by using familiar web browser interface.